Led technical product management for emerging market growth within Amazon's Global Purchasing Program. Played a key role in re-launching FBA for global purchasing, scaling the program from a loss to $27M YTD through coordinated cross-functional execution, AI-powered operational improvements, and internal Gen AI tooling.

• Key leadership role in the re-launch of FBA for GPP (Global Purchasing Program) — program was at a ~$1.7M/month operating loss upon joining; scaled to $27M YTD within 2024.
• Drove AI/ML enhancements to fulfillment center workflows using AWS Textract to identify and populate country-of-origin data, reducing manual overhead by $70K YOY and improving outgoing PO accuracy to 90%.
• Built and maintained Gen AI resources and internal tooling: LLM that compared BRDs to architectural frameworks (30% error reduction), UAT plan generator, and Go/No-Go document automation.
• Held quarterly AI resource updates to keep team tools current, building a culture of automation and continuous improvement.
• Partnered across product, engineering, and operations to translate emerging market needs into scalable execution plans balancing business opportunity, technical constraints, and operational readiness.

Led technical product strategy for international expansion initiatives including Project Bertha, the Belgium and Ireland store launches, and the Sub-Saharan Africa returns experience. Authored major BRDs and strategic documentation, managed multi-country product portfolios, and drove listing and migration strategies across concurrent launches.

• Served as document owner and primary author of the FBA Business Requirements Document (BRD) for Project Harp (Ireland) — covering all 12 FBA workstreams including registration, inbound, inventory management, outbound, returns, reimbursements, customer experience, and tax, with requirements also baselining Belgium.
• Co-authored the business strategy and internal documentation for Project Bertha — Amazon's first regional expansion model using a host/guest marketplace architecture. Defined customer, seller, and vendor journeys; coordinated requirements across 20+ teams spanning Vendor Central, Pricing, Catalog, Legal, Tax, Shipping, and Payments.
• Wrote the technical strategy for Seller Experience in the Amazon Belgium Store — unblocking 85% of the available catalog and enabling 1,000,000+ new offers at launch in September 2022.
• Wrote and launched the e-commerce returns experience and strategy for the Amazon South Africa / Sub-Saharan Africa Store (2022–2023), overcoming compliance regulations and significant cultural differences.
• Managed 5+ countries (products) annually while adhering to budget, schedule, and scope, including migration strategy to a new database for a more customer-centric seller experience.
• Identified and implemented automation improvements to release cadence, reducing effort from 1,200 weeks down to 700 weeks.

Led large, technically complex cross-functional programs across mobile, product, and engineering teams. Owned the Amazon Seller App global expansion from 12 to 19 countries, coordinated delivery across 100+ engineers, and rewrote the release cadence framework saving an estimated $5M in engineering hours.

• Expanded the Amazon Seller App (Android/iOS) from 12 countries to 19 countries in 2020–2021, adding 6 language layers per application across 100+ engineers.
• Defined desktop/mobile experience for the Seller App roadmap for 7+ country launches, partnering with 20+ teams to meet timelines and deadlines.
• Rewrote the release cadence framework — added guardrails and a tiered system, saving 2 weeks per release cycle and an estimated $5,000,000 in engineering hours (2021).
• Created mandatory migration plans for the removal of 1,000+ lines of legacy code to maintain Apple and Google Store compliance.
• Owned lifecycle and release management for a program impacting 1,500,000+ global sellers monthly.
• Standardized processes and delivery mechanisms across a portfolio of projects, improving consistency, transparency, and execution discipline.
• Mentored and developed 2–3 QA engineers annually on TPM career paths (2018–ongoing).

Following a decade-long career at Amazon, took intentional time to recharge and explore different environments. Supported operations in a high-performance fitness setting and partnered with digital creators on content and audience growth.

• Worked in a high-performance fitness environment, supporting day-to-day operations and engaging directly with coaches and clients to enhance experience and engagement.
• Partnered with digital creators behind the scenes on content, operations, and audience growth.
• Gained firsthand insight into customer behavior, motivation, and retention outside corporate environments — reinforcing the importance of clarity, trust, and experience in driving outcomes.